WRITING SAMPLES

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Lucky Strike may be the quintessential WWII cigarette, but through two world wars, just as many soldiers were willing to walk a mile for their Camels. First introduced in 1913, Camel, along with Chesterfield and Philip Morris, would become Lucky Strike’s biggest rivals through most of the 20th century. Read on to learn the history of Camel Cigarettes.

Ads proclaiming that the “Camels are Coming!” appeared in nationwide newspapers and magazines. A second ad campaign followed, announcing the Camels have arrived. And yet, it still wasn’t clear what Camels were, exactly. However, these ads were the first national cigarette advertising campaign, and Camel Cigarettes were born.