2011 – PRESENT

MARKETING DIRECTOR, WWIISOLDIER.COM

  • Responsible for all marketing and sales efforts for a niche website.
  • Increased internet sales 22% year over year with a 9% increase in AOV in 2021.
  • Top 3 ranking for target keywords WWII Replicas, WWII Reproductions, and WWII Props.
  • Research, develop, and source historically accurate props and displays.
  • Clients include the National WWII Museum and the Smithsonian. Productions include Hacksaw Ridge, Dunkirk, Greyhound, and A Soldier’s Play (2019 Broadway Revival)

 

2022 – 2023

DIGITAL (SEO) ACCOUNT MANAGER, DIRECT ONLINE MARKETING

  • Manage all aspects of SEO for a portfolio of 16 clients.
  • Perform on-page optimizations, link building, and technical SEO.
  • Maintain websites on a variety of CMS platforms, including WordPress and Shopify.
  • Create content and recommend SEO-friendly copy to clients.
  • Use SEMRush, Screaming Frog, Google Search Console, and other tools to analyze search data.

2007 – 2012

CONSULTANT, DMARK DESIGNS

  • Created and managed websites for a variety of B2B, B2C, and e-commerce websites, including SEO, PPC, email marketing, and affiliate marketing.
  • Created monthly merchandising and promotional plans.
  • Used Google Analytics to make business recommendations to upper management.
  • Increased sales and reduced affiliate fees by re-allocating marketing funds.
  • Implemented a landing page strategy to increase traffic and conversions.
  • Designed and maintained Insurance Billing Software for the York County Garagemen’s Association.

2006 – 2007

WEB PROGRAMMER ANALYST, PFALTGRAFF (LIFETIME BRANDS)

  • Designed, coded, and maintained ecommerce brand standards for Pfaltzgraff.com
  • Implemented website marketing strategies based on own analytic conclusions.
  • Programmed Bridal Registry, Wishlist and mystery discount functionality.
  • Created graphics and code for email and affiliate marketing efforts.
  • Spearheaded SEO early efforts, obtaining the number one ranking on Google for the keyword dinnerware as well as most pattern names.

 

2005 – 2006

ACCOUNTANT ANALYST, YORK INTERNATIONAL (JOHNSON CONTROLS)

  • Collected, verified, and analyzed financial data in Europe, Asia, and two domestic entities as part of a worldwide consolidation process for a publicly traded entity.
  • Generated key reports and created presentations under the supervision of top level finance management for presentation to the Board of Directors, CFO, and CEO.
  • Designed and programmed reports using Visual Basic, ODBC and SQL for international financial data submission and verification.

 

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