E-COMMERCE SEO / CRO STRATEGY
In 2017, WWII Soldier was redesigned as part of a larger digital marketing strategy.
WWII Soldier needed a more professional look that was also suitable for 1 color printing such as t-shirts and letterhead. Instead of three cartoon heads, we went with a stylized face in block letter. Because it needed to work well inline and as a block square, I went with two alternative versions of the logo. Here is the final business card front and back.
My first foray into SEO was while I was with Lifetime Brands. At the time, SEO wasn’t as common a practice as now. In this case, the company was using the industry term tableware to describe what they sold. As part of my job as a programmer and designer, I incorporated the word dinnerware into the title, meta description, alt tags, and H1s where possible. In addition to becoming #1 on Google for dinnerware, the site also ranked in the top 3 for many patterns, styles and types of dinnerware, such as red dinnerware and rooster dinnerware.
Here is one of my early designs.
Learn more about Lifetime Brands.